Super pop and gay — one of my managers at Waterloo Records covered her nametag with a sticker from Barsuk Records that proclaimed this phrase. So far, it looks like it’s confined to the label’s message board. And even though the usage of the word “gay” isn’t very good in this context, I like the phrase anyway.

In fact, I think it’s prime for comandeering. Sure, the people who coined the phrase may snicker when gay musicians start describing themselves as “super pop and gay”, but they’re probably not going to be the audience for the music in the first place. There’s something humorous about it that could be turned to something positive.