{"id":124,"date":"2009-12-28T19:45:26","date_gmt":"2009-12-28T19:45:26","guid":{"rendered":"http:\/\/dev.gregbueno.com\/wp\/vexvox\/2009\/12\/28\/target_marketing_for_the_win\/"},"modified":"2009-12-28T19:45:26","modified_gmt":"2009-12-28T19:45:26","slug":"target_marketing_for_the_win","status":"publish","type":"post","link":"https:\/\/gregbueno.com\/vexvox\/2009\/12\/28\/target_marketing_for_the_win\/","title":{"rendered":"Target marketing for the win"},"content":{"rendered":"

\"The<\/a><\/p>\n

The way I live? How would you know?<\/a><\/p>\n

Many, many months back, I received this advertisement in the mail.<\/p>\n

t first, I thought, "How the hell did I get this?" If these marketers paid for my credit report, they'd see I wouldn't have the income to afford a stay in New York City, let alone at a private club. Then I saw the photo, and thought, "That's pretty gay."<\/p>\n

Then I looked closer at the text.<\/p>\n

"Manhattan and diversity go hand in hand. From Broadway shows to Lincoln Center performances, chic restaurants to matchless shopping."<\/p>\n

Huh. Those are all the gay keywords all right.<\/p>\n

"Located across the street from the newly opened Alice Tully Hall at Lincoln Center."<\/p>\n

OK. Now, that's eerie. I saw Kronos Quartet at Alice Tully Hall twice when I lived in New York City from 1992 to 1993. I also bought tickets to a concert at Lincoln Center in 2005. I didn't look at the date of the concert closely, and it turned out to happen the week after I visited.<\/p>\n

Lincoln Center. "Diversity". New York City.<\/p>\n

As it turns out, the marketers for this private club did indeed do their research — and very well. It made me wonder who sold my information to them, but it probably wouldn't have mattered.<\/p>\n

They knew I live in Austin, Texas.<\/p>\n

They knew I visited New York City.<\/p>\n

In fact, they knew I have an interest in the events of Lincoln Center.<\/p>\n

They knew I have a history of patronizing gay-targeted media.<\/p>\n

And they want to tantalize me with the idea of staying in New York City at their club.<\/p>\n

What's worse? It worked. Of course, it was a pipe dream to stay at a club, but I had to admire just how narrowly they pinpointed me for this mailing.<\/p>\n

I see what they did there. Well played, Phillips Club. Well played.<\/p>\n","protected":false},"excerpt":{"rendered":"

The way I live? How would you know? Many, many months back, I received this advertisement in the mail. t first, I thought, "How the hell did I get this?" If these marketers paid for my credit report, they'd see I wouldn't have the income to afford a stay in New York City, let alone […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-124","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Bkgj-20","_links":{"self":[{"href":"https:\/\/gregbueno.com\/vexvox\/wp-json\/wp\/v2\/posts\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregbueno.com\/vexvox\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregbueno.com\/vexvox\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregbueno.com\/vexvox\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gregbueno.com\/vexvox\/wp-json\/wp\/v2\/comments?post=124"}],"version-history":[{"count":0,"href":"https:\/\/gregbueno.com\/vexvox\/wp-json\/wp\/v2\/posts\/124\/revisions"}],"wp:attachment":[{"href":"https:\/\/gregbueno.com\/vexvox\/wp-json\/wp\/v2\/media?parent=124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregbueno.com\/vexvox\/wp-json\/wp\/v2\/categories?post=124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregbueno.com\/vexvox\/wp-json\/wp\/v2\/tags?post=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}