{"id":174,"date":"2006-11-21T22:27:46","date_gmt":"2006-11-21T22:27:46","guid":{"rendered":"http:\/\/dev.gregbueno.com\/wp\/sakufu\/2006\/11\/21\/money_speaks_lo\/"},"modified":"2006-11-21T22:27:46","modified_gmt":"2006-11-21T22:27:46","slug":"money_speaks_lo","status":"publish","type":"post","link":"https:\/\/gregbueno.com\/sakufu\/2006\/11\/21\/money_speaks_lo\/","title":{"rendered":"Money speaks louder than protests"},"content":{"rendered":"<p>So a <a href=\"http:\/\/www.msnbc.msn.com\/id\/15835445\/\">boycott against Wal-Mart<\/a> protesting the company&#8217;s outreach to the gay community is called off. Did the threat of a boycott work? Or are conservative groups taking credit for action that&#8217;s has nothing to do with them?<\/p>\n<p>Similar boycotts were initiated against companies who advertised on gay-themed television shows, and those companies said they would stop. The boycotts were averted, but no one checked to see whether those advertisers followed through, which they didn&#8217;t.<\/p>\n<p>In contrast, Ford Motor Co. announced it would pull ads from gay publications a number of years back, and the outcry from that decision made the company backpedal. What could possibly be the incentive for companies to appease gay audiences? Duh &#8212; money.<\/p>\n<p><!--more--><\/p>\n<p>Wal-Mart has been attempting to reposition its marketing in recent years. You can see it in their TV ads. Those annoying testimonials from middle American family-types have been replaced by flashy CGI montages featuring size-zero actresses.<\/p>\n<p>They&#8217;re trying to skew young, and they want to attract cool. And no one determines cool better than the gays, who are rather outspoken about how they dispose of their income.<\/p>\n<p>Wal-Mart wants them dollars, and like any entity in corporate America, they&#8217;ll do what it takes to get it. I just don&#8217;t think the dollar of a radical churchgoer has the same pull as a gay customer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What could possibly be the incentive for companies to appease gay audiences? Duh &#8212; money.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-174","post","type-post","status-publish","format-standard","hentry","category-wtf"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Bkjq-2O","_links":{"self":[{"href":"https:\/\/gregbueno.com\/sakufu\/wp-json\/wp\/v2\/posts\/174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregbueno.com\/sakufu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregbueno.com\/sakufu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregbueno.com\/sakufu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gregbueno.com\/sakufu\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":0,"href":"https:\/\/gregbueno.com\/sakufu\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"wp:attachment":[{"href":"https:\/\/gregbueno.com\/sakufu\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregbueno.com\/sakufu\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregbueno.com\/sakufu\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}